It's hard to say if it is truly a question of national economics or if it more of a issue of national vanity, but I can say that I am stunned at the amount of attention that is focused on this topic.
The following lines appeared on the State's guide to pregnancy and were repeated in about five different sections, "Pregnancy is a time for you to eat twice as well, NOT TWICE AS MUCH" and "Most women eat for two when they are not pregnant, so don't get any ideas about starting to eat for four just because you are pregnant."
My doctor's office also had a thing or two to say about weight gain. Their list of Dos and Don'ts clearly stated their position, "This office considers 'cravings' to be a myth and they will not be tolerated or recognized as an excuse for excessive weight gain."
Gotcha.
Gotcha.